TVEBI

Twelve months · one name

თვეები Georgian for “months”

TVEBI

A brand concept built on the oldest structure people already agree on: the twelve months. Below, the same twelve applied to real products — the month each of them wakes up in.

The ring lights the month you are reading this in.

January February March April May June July August September October November December
Twelve
თვეები
one year, one ring

The twelve

Every brand needs a rhythm. This one comes with it.

Twelve rows, twelve months, and in each one a product that gets busy. None of this is decoration: these are the months our own projects are actually built around.

  1. 01 January Gymove The month the most people start. A membership lasts a year; a trip lasts three days.
  2. 02 February Olfactory Fragrance turns into a gift category for two weeks, chosen mostly by people who don’t wear it.
  3. 03 March Pool.co.ua Season prep starts long before the water is warm: pumps, filters and chemistry are ordered now.
  4. 04 April RideVector Winter tyres come off. Austria’s winter period ends on 15 April and half a continent swaps sets.
  5. 05 May Cotelato Gelato season opens while the pastry case is still full. One counter, two climates.
  6. 06 June Olfactory Solstice. Heavy ambers go back in the drawer and the wardrobe turns to citrus and salt.
  7. 07 July Tanks Playground School holidays. Sessions get longer and start earlier in the day.
  8. 08 August Gymove The travel month: the gym you need is a thousand kilometres from the one you pay for.
  9. 09 September Pool.co.ua Closing begins — winterising chemistry, covers, and the equipment that must not freeze.
  10. 10 October RideVector The winter swap. Germany accepts only the Alpine symbol; Austria’s rule starts on 1 November.
  11. 11 November Apex Ranks The month to decide what gets another year. A domain’s calendar is one date long.
  12. 12 December BlitzPlay The longest indoor stretch of the year: holidays, weather nobody argues with, and a browser tab.